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The right way to rip.

The hobby tells you to choose: rip packs or buy singles.

ETC is the platform where you can do both, with a whole team behind you.

0 collectors on the early access list

The hobby changed. So we aimed to change the hobby.

Finding value in the hobby is harder than it's ever been. At ETC, we make it easy.

Boxes cost more. The cards worth chasing are harder to find.

Every year, product tiers keep multiplying, price points keep climbing, and the packs that actually matter keep moving further out of reach.

Breaking was supposed to be the answer.

Split a box with other people, bring the cost down. But most breaks are priced so the breaker comes out ahead no matter what gets pulled. The thrill of the rip keeps people coming back, but the math is working against them every time they buy in.

The conventional wisdom? Stop ripping.

Ask around and you'll hear the same thing: just buy singles. And honestly, in today's landscape, that's solid advice. But it's only half of the right answer. You get control over what you own, but you lose the thrill of ripping altogether. What if you didn't have to choose?

Vote. Rip. Bid.

A simple and engaging process, every step of the way.

1

Pool Buying Power

Members pay monthly dues into a shared Team Bank. Together, the team can go after product none of us could justify alone.

2

Vote on What Gets Ripped

Every break is guided by the team through Borda count polling — a ranked-choice system built to establish consensus and encourage teamwork.

3

Watch Every Card Get Pulled

Every break is live-streamed. Every card is penny-sleeved on camera, photographed in 4K, and time-stamped for full chain of custody.

4

Bid on What You Actually Want

Bid your true value on the cards your team just pulled. Bids are sealed, and if you win, you only pay the second-highest price.

5

Fuel the Next Break

90% of auction revenue flows right back into the Team Bank. More members means more funds, better product, and more value for everyone.

TEAM BANK MEMBER DUES 50–80% of each member's dues flow into the Team Bank to fund team-chosen breaks BREAK PURCHASES Full Team Bank balance buys breaks guided by Borda count member polling VICKREY AUCTIONS Every card pulled is auctioned exclusively to team members — sealed bid, second price REVENUE RETURN 90% of auction revenue cycles back into the Team Bank — fueling the next round

More members → more funds → better breaks → more value → more members.

TRUST TEAMWORK DEDICATION

Three virtues that guide a public, binding set of commitments that form the foundation of ETC's vision of the right way to rip.

Read Our Virtue Commitments (PDF)

The thrill of the chase.

Members use Borda count polling to guide which product the Team Bank funds. Every member gets an equal voice in how the team's money gets spent.

🔍

Prospect

Chasing recent rookie grails.

🏆

GOAT

Chasing the all-time greats in their most pristine forms.

God Pack

Chasing TCG or Entertainment card hits.

👑

Dynasty

Where the team flexes its collective muscle; $10,000 minimum total break spend.

Launch Day Break: 2023 Panini Prizm Basketball

The first break the team will ever rip together — founder-funded and live-streamed on day one.

Thirteen boxes of 2023-24 Panini Prizm Basketball — ETC's founder-funded Launch Day break
$5,484 Founder-Funded
13 Boxes 7 Product Tiers
Wemby Primary Chase

Sourced from Dave & Adam's — one of the hobby's most established retailers. Every card pulled goes up for Vickrey auction exclusively to the team.

Total Transparency.

Card pull from Founder Break #1
Card pull from Founder Break #1
Card pull from Founder Break #1
Card pull from Founder Break #1

Every Break Live-Streamed

Full-length YouTube broadcasts from sealed box to final card. No cuts, no edits, no room for doubt.

4K Card Photography

Every pulled card is photographed front and back at 4K resolution and published on its auction page with a link to its exact moment in the stream.

Published Financials

Team Bank cash flows are documented and updated for all members to review. Every break purchase includes published receipts from verified sellers.

Fair Auctions by Design

Sealed-bid, second-price auctions are scientifically demonstrated to incentivize bidding your true value. No sniping, no gamesmanship, no hidden information.

The best of both worlds.

ETC provides the hobby with a new kind of balance, and thus, a new kind of value.

Traditional Breaking

Risky, but thrilling.

Buying Singles

Smart, but tedious.

ETC

The choice is not having to choose.

Excitement
Live pulls, real adrenaline
No thrill — just a transaction
Live-streamed team breaks with 4K pulls
Control
You get what your spot gets
Full control of what you buy
Bid on any card the team pulls
Pricing
You pay what the breaker charges
Market price — fair, but you're on your own
Vickrey auction — winner pays second-highest bid
Trust
Hope the breaker is honest
Hope the seller is honest
Every card, every dollar, every receipt published
Community
Alone in a breaker's chat
Solo hobby
A team that votes, rips, and bids together

You don't have to choose anymore.

Early members get the lowest rates and the most seniority.

Four Dedication Tiers unlock as the team grows. The first 40 members join at Visionary pricing — the lowest rates ETC will offer — with the highest share of dues flowing into the Team Bank.

Launching Here

Visionary

Members 1 – 40

80% to Team Bank

As low as $10/mo

1 month$15/mo
3 months$13/mo
6 months$12/mo
12 months Best Value$10/mo

Unlocks at Member #41

Trailblazer

Members 41 – 400

70% to Team Bank

As low as $15/mo

1 month$25/mo
3 months$20/mo
6 months$18/mo
12 months Best Value$15/mo

Unlocks at Member #401

Vanguard

Members 401 – 4,000

60% to Team Bank

As low as $25/mo

1 month$40/mo
3 months$35/mo
6 months$30/mo
12 months Best Value$25/mo

Unlocks at Member #4,001

Investor

Members 4,001+

50% to Team Bank

As low as $40/mo

1 month$60/mo
3 months$55/mo
6 months$50/mo
12 months Best Value$40/mo

As tiers fill, new tiers unlock at higher rates. When a membership lapses, everyone below them moves up one Dedication Level. If a backfill elevates you into a higher tier, you receive a prorated credit on your next renewal. Commitment pays off: 12-month members save up to 40% compared to month-to-month.

As the team grows, the breaks get bigger.

Every milestone the team hits triggers a founder-funded Dynasty break — premium product bought out of the founder's own pocket and ripped live for the entire team.

Trailblazer Unlock
$15K
Member #41 joins
The first Dynasty break. The team's opening statement.
Vanguard Unlock
$25K
Member #401 joins
The commitment is paying off. The team is creating even greater value for themselves.
Investor Unlock
$30K+
Member #4,001 joins
Every single month. The 4th becomes Elevation Day — permanently.

Every dollar is founder-funded. Every card is auctioned to the team. No catch.

Common Questions

Everything you need to know before joining.

What exactly is ETC?
ETC is a membership-based trading card platform built around one team. Members pool their buying power to open premium product together, help guide which breaks the team pursues through ranked-choice polling, and bid on the individual cards they want through sealed auctions. It's not a traditional breaker — it's a platform built around shared purchasing power and transparent operations.
Is this like a normal break?
Not really. In a traditional break, you typically pay for a random team or player slot and hope for the best. At ETC, every card pulled goes up for auction exclusively to team members. You bid on the cards you actually want. You bid your true value — and you never pay more than the second-highest bid.
Why not just buy singles?
Buying singles is the rational move in today's market — we agree. But you shouldn't have to choose. ETC was built specifically so you don't have to make that trade-off. By pooling resources as a team, we can rip premium product that would be irrational to buy alone, and the auction system means you still only pay fair market value for the cards you want.
How do the auctions work?
ETC uses Vickrey auctions — a sealed-bid, second-price format. You submit a private bid for any card you want. The highest bidder wins, but pays the second-highest bid amount. This format is scientifically demonstrated to incentivize bidding your true value, because there's no advantage to underbidding or overbidding.
What does my membership pay for?
Between 50–80% of your monthly dues flow directly into the Team Bank, which is used to purchase breaks for the team. The remainder covers platform operations. Spending is documented and published for full transparency.
How does the team influence which boxes get opened?
Every member has a voice. The team ranks their preferences through Borda count polling — a consensus-building system where every vote shapes the direction. Poll results guide break selection, giving the operator a clear signal of what the team wants while preserving the flexibility to navigate real-world constraints like product availability and timing.
What does Early Access give me?
Early Access members receive their membership purchase invite before the general public, with invites staggered four minutes apart based on sign-up timestamp. You also get a one-time 10% discount on your membership. First come, first served.
How does signing up early affect my Dedication Level?
Your Dedication Level is determined by your member number — the earlier you join, the higher your level. The first 40 members lock in Visionary pricing, which offers the lowest rates and the highest Team Bank contribution percentage (80%). As tiers fill, new members join at progressively higher price points. Signing up for Early Access secures your place in line, which directly determines how early you can purchase a membership and, in turn, which Dedication Tier you land in.
When does ETC launch?
ETC is targeting a Q2 2026 launch. Early Access sign-ups will receive their invites before the public launch date.